Four online workshops to help you:

1. Understand the macro trends affecting your customers and their shoppers

2. Learn key tools and frameworks to help you develop your digital capabilities

3. Act on the opportunities and enablers which will help drive competitive advantage at CCEP

Digital Landscape - Key drivers of change for shoppers, customers & CCEP, navigating technology trends & learning from other companies transformation
Understanding the New Path to Purchase - New customer ecosystems (paid, owned & earned), how to start designing friction free, seamless shopper journeys. The role of content and search in the P2P
Digital Commerce - Using the wheel to optimise your digital commerce, focus on retail, wholesale and food delivery. EOBPCC, digital shelves, features, audience & innnovation.
Digital Advertising - Digital Media’s dominance, opportunities in Social Media & driving engagement with video and display.

Understand the Digital Context
Audit your Customer Opportunities
Understand the P2P and how to influence it with activations
Executing Digital Commerce Success
Applying the Brilliant Basics (flywheel)
Digital Shelf
- Right range, in stock
- Right Content
- Easily Findable
Digital Retail Media Landscape
Understanding New Digital Retail Media Opps
Activating Key Calendar/Customer Moments and Brand Events
Building on and off-site Digital Retail Media Plans
Develop your Digital Skills & Habits
- Test & Learn Mindset
- Practical tools to stay up to speed

The key concepts in digital
How to have better conversations in digital
How to spot and act on new opportunities in influencing P2P
New tactics to help us maximise Digital Commerce
The key digital platforms which will drive our sales and marketing efforts in the future
Digital Retail Media and the Opportunity it Provides

To be more digitally driven so you can have better informed conversations with your customers
To develop your digital mindset to achieve a win win for customers and CCEP
To learn more!

Driving Revenue in a Digital World