B2B Marketing in a Digital World

B2B Marketing in a Digital World

A course to help you understand the growing importance of digital channels and how they’re transforming the customer journey in a B2B Context.

Learning Objectives

  • Learn how to integrate and optimise basic digital elements

  • Learn how to start mapping on and offline customer journeys

  • Confident implementing better use of digital channels

    • Websites & landing pages

    • Email & SMS

    • Social Media

    • Display

  • Learn how B2B teams can start to think like Marketers - understand how they’re marketed to so they can send out better communications

    • Consistent - Compelling - Connected Campaigns

  • Learn about innovations in B2B marketing

  • Learn how to create a simple campaign planning process 

  • Setting realistic objectives - understanding measurement to set better goals

  • Feel confident using ideas, frameworks & free tools to apply on your projects 

Summary

Marketing Today

  • An Introduction to Marketing Today

  • The 4 Ps

  • Planning Your Campaign

    • Audience

      • Customer Understanding

      • Customer Journeys

      • Understanding Customer Tasks & Questions

    • Strategy/Idea

      • Multichannel Marketing

      • Setting Campaign Objectives

      • Building Brands Today

Creating Compelling Messages & CTAs

Digital Marketing Channels

  • Websites/Landing Pages 

  • Email & SMS

  • Social

  • Display

Campaign Planning

  • Develop your Multichannel Campaign Plan

  • Develop your Digital Skills & Habits

    • Test & Learn Mindset

    • Practical tools to stay up to speed

Tim Sparke